Client Access  |  Careers & Advisory Teams
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January 25, 2022

4 Reasons Not to Wait to Create a Relationship with a Financial Advisor

Kim Brown, President

If you’ve been considering working with a financial advisor but haven’t moved forward, there’s no time like the present.

Over our firm’s 44-year history, we believe our clients have experienced first-hand just how beneficial working with a financial advisor can be.

The relationship often begins when an individual or family determines that they could benefit from bringing in a team to help. Maybe your financial picture is getting more complicated or it’s becoming more and more difficult to give your financial future the time, energy, and attention it deserves. Or perhaps you’re considering selling your business, you recently received an inheritance, or are navigating the complexities around withdrawing IRA funds.

Whatever the reason you begin working with an advisor, data supports the fact that the relationship can provide significant value. JNBA has taken an in-depth look at the many ways an individual or family can benefit from a financial advisory relationship through a series of blog posts covering everything from the guidance an advisor provides to portfolio construction, as well as a fictionalized case study that demonstrated how all of those elements could come together to create value that’s greater than the sum of its parts.

As you’re considering working with a financial advisor, here are four reasons – which I also shared with – why now might be the right time:

Objective advice. A big contributor to advisor value is our ability to provide objective, conflict-free advice while focusing on your goals and values, pulling from our experience to provide pros and cons through any decision-making process. Helping you stick to your financial life plan is part of our job.

Tax-smart planning and investing. We believe that taxes should be an important consideration, and we employ many “tax levers” on behalf of our clients, including deferring the realization of capital gains, managing the holding period to avoid short-term capital gains, and harvesting losses.

Customized advice. At JNBA, we believe in being an advocate in all matters of your financial life and providing advice customized to your unique situation and financial resources. Whether it’s charting a course for upcoming milestones like creating an education savings plan for your kids, selling your business, or planning for retirement, we feel it is important to be a trusted resource for all of your life transitions.

Providing active oversight of your investments. The backbone of JNBA’s rigorous, disciplined strategy implementation is an institutional-caliber tool that allows us to efficiently and effectively review client portfolios every 10 business days, creating an opportunity to take advantage of market conditions.

When it comes to building a relationship with an advisor, today is a great day to take the first step. Please get in touch, and we’d be happy to schedule a complimentary, no-obligation consultation to get things started.

Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from JNBA Financial Advisors, LLC.

Please see important disclosure information at


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