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Advice Driven by Advocacy®
As your advocate, we focus on achieving your goals above all else. We take time to understand your pain points, passions, principles, and pursuits. We use this knowledge to develop custom, actionable, and efficient strategies to drive progress toward your goals. The result? Ongoing communication, collaboration with other trusted advisors, and a custom, focused plan to help you arrive at your personal financial destination – wherever that may be.
Recent Insights

12 Questions to Ask a Financial Advisor Before Switching
If you’ve decided it may be time to switch your financial advisor, it’s worth pausing before making the move. Taking a moment to reassess the
17 years on Barron’s list of Top 1,500 Financial Advisors? That’s not luck.
At JNBA Financial Advisors, we don’t do what we do for awards. But it is always an honor when the work we deeply care about
Book Club: How to Know a Person by David Brooks
At JNBA, financial planning has always been about more than numbers. It’s about people; their goals, fears, memories, and the meaning they attach to money.
Where do we go from here?
We entered 2026 on the heels of another strong year of market performance. Global stocks hovered near all-time highs, the economic backdrop was sound, and