We're not only your fiduciary financial advisor. We're your advocate.
For more than 45 years, JNBA Financial Advisors has championed a client-first philosophy. As an independent fee-only fiduciary advisor, we pride ourselves on delivering customized financial life planning and investment strategies that are designed to maximize your resources. Learn More »
Who We Are
Advice Driven by Advocacy®
As your advocate, we focus on helping you achieve your goals above all else. We take time to understand your pain points, passions, principles, and pursuits. We use this knowledge to develop custom, actionable, and efficient strategies to drive progress toward your goals. The result? Ongoing communication, collaboration with other professionals, and a custom, focused plan to help you arrive at your personal financial destination – wherever that may be.
WHO WE SERVE
An Advocate Throughout All Stages of Life
Career Building
Balancing Abundance
Financial Independence
Family & Business Transitions
Women in Transition
INSIGHTS
Sharing our perspective on topics that matter.

The benefits of JNBA’s Investment Committee
When it comes to managing finances, one thing that frequently gets overlooked is how many different and competing emotions can factor into the process. Money

Market Indicators in Q4 2025 and Beyond
During the 2025 federal government shutdown, economic data reports were not available. These reports, including U.S. Employment Report, Jobless Claims and U.S. Home Sales, are

Navigating Open Enrollment for 2026
As we enter open enrollment season, it’s easy to fall into the habit of simply renewing last year’s elections. However, open enrollment is an excellent