We're not only your fiduciary financial advisor. We're your advocate.
For more than 45 years, JNBA Financial Advisors has championed a client-first philosophy. As an independent fee-only fiduciary advisor, we pride ourselves on delivering customized financial life planning and investment strategies that are designed to maximize your resources. Learn More »
Who We Are
Advice Driven by Advocacy®
As your advocate, we focus on helping you achieve your goals above all else. We take time to understand your pain points, passions, principles, and pursuits. We use this knowledge to develop custom, actionable, and efficient strategies to drive progress toward your goals. The result? Ongoing communication, collaboration with other professionals, and a custom, focused plan to help you arrive at your personal financial destination – wherever that may be.
WHO WE SERVE
An Advocate Throughout All Stages of Life
Career Building
Balancing Abundance
Financial Independence
Family & Business Transitions
Women in Transition
INSIGHTS
Sharing our perspective on topics that matter.

What Rate Cuts Mean
At the end of October, Federal Reserve Chair Jerome Powell announced a 25-basis point (bp) cut to interest rates, following a 25bp cut in September.

2025 Year-End Tax Planning: Key Opportunities Under the “One Big Beautiful Bill”
The recently passed One Big Beautiful Bill Act (OBBBA) marks one of the most comprehensive tax reform packages in recent years—introducing a wide range of

Medicare Open Enrollment Reminders for 2026
Medicare Open Enrollment for 2026 has begun and will run from October 15 to December 7, 2025. During this time, Medicare participants can review and