Client Access  |  Careers & Advisory Teams
October 8, 2025

The benefits of JNBA’s Financial Life Planning Committee 

Financial Planning Committee

When it comes to financial goals, everyone is truly unique. At JNBA so often we get questions like, “Is this a good retirement plan?” or “Is this a good number to be setting aside?” And the answer we give always depends on the individual or family’s goals and values.

At JNBA, we want to understand everything about your relationship with money: what drives you; how do you view your future; how do you feel about risk and security, saving and giving, enjoying now vs. preparing for later. Financial life planning is so much broader than a single number on a spreadsheet. So, we help establish meaningful goals together, and then our role as your advisory team is to help optimize your resources as we build toward those goals.

One of the most important ways we support clients on this journey is through our Financial Life Planning Committee. Behind every financial advisor and advisory team at JNBA is a team of Certified Financial Planners that gathers multiple times a month to discuss larger topics such as legislative updates, changes in the marketplace, taxes, estate planning, business ownership structures, insurance, and much more.

The committee serves a few major purposes. First, it allows us to consistently look at larger influences in the marketplace in a collaborative way, as well as think globally about how this might impact individuals, providing a framework for advisors to bring recommendations back to the individual clients they work with. For example, when recent tax legislation was passed, the Financial Planning Committee gathered to discuss implications for our clients and key considerations regarding itemized tax deductions.

This committee also creates a platform and space for us to learn from one another and collaborate on unique opportunities that arise for our clients. For example: An individual inherits a rare coin collection or some valuable art and needs advice on what to do with it. Or a family would like to focus their charitable giving locally, supporting causes that are having an impact on food scarcity, and is looking for some recommendations. Through our committee we’ve been able to share resources (such as trusted appraisers), recommendations (such as vetted nonprofit organizations), discuss best practices and connect clients to partners or resources who may be a fit for their unique situation.

With the Financial Planning Committee working at a macro level to create frameworks and key considerations, a client’s dedicated advisory team can focus more on developing customized strategies and recommendations through the lens of our clients’ goals.

The Financial Planning Committee is one of the best reflections of our collaborative, non-competitive culture at JNBA that prioritizes ongoing learning and development — especially alongside one another – with the goal to better serve our clients. It stems from our more than 45-year history of being a fiduciary to clients, acting in their best interest and driven to evaluate different choices individuals and families can make to help them maximize their resources.

So, even though JNBA clients predominately interact with their dedicated financial advisory team, they benefit from the deep bench of planning professionals and shared knowledge on their behalf.

At JNBA, advocacy is synonymous with collaboration and we’re so proud of the unique culture that we’ve created for the benefit of both our clients and team.

Due to various factors, including changing market conditions and/or applicable laws, some of the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from JNBA Financial Advisors.

Please see important disclosure information at jnba.com/disclosure

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