Client Access  |  Careers & Advisory Teams
May 9, 2025

Forbes Names JNBA Chairman and CEO Richard S. Brown to Best-in-State Wealth Advisors List in Minnesota

Carin Viertel, Managing Director

We’re excited to share that for the second year in a row, JNBA Financial Advisors Chairman and CEO Richard S. Brown has been named as the top advisor in Minnesota to the Forbes 2025 Best-in-State Wealth Advisors – High Net Worth list.

“We are so proud of Richard and our entire team for the work and care for our clients that have led to this meaningful recognition,” says Kim Brown, president of JNBA Financial Advisors. “Our multigenerational team significantly contributes to and shares in this honor, as we work together to help achieve our clients’ goals.”

Each of the advisors on this year’s list was ranked by SHOOK Research based on quantitative criteria such as revenue trends, assets under management, industry experience and service models with qualitative insights gleaned from firm nominations and in-depth interviews. The advisors highlighted collectively oversee $16.7 trillion in assets and stand out for their track records in navigating uncertain times.

R.J. Shook details the research methodology for Forbes, noting the uniqueness of the qualitative aspects of the study. “When we meet with an advisor in person or on the telephone, we are thinking to ourselves: ‘Is this someone that can offer impact? And would we recommend this advisor to a friend or family member?’,” Shook says.

At JNBA, we recognize both the importance and the privilege of earning our clients’ trust. We also understand that our team is the foundation of our success—driven, compassionate individuals dedicated to always put our clients’ best interests first and help others achieve their financial life goals. Congratulations to Richard, and our entire team, for this recognition!

As it pertains to the Forbes Best-in-State Wealth Advisors, the 2025 award was published in the April 8, 2025 webpage positing. As it pertains to the Forbes Best-in-State Wealth Advisors, the 2024 award was published in the April 3, 2024 webpage posting. JNBA did not pay a fee to be included in any of the above rankings. Please Note: Limitations: Neither rankings nor recognitions by unaffiliated rating services, publications, media, or other organizations, nor the achievement of any professional designation, certification, degree, or license, membership in any professional organization, or any amount of prior experience or success, should be construed by a client or prospective client as a guarantee that the client will experience a certain level of results if the investment professional or the investment professional’s firm is engaged, or continues to be engaged, to provide investment advisory services. A fee was not paid by either the investment professional or the investment professional’s firm to receive the ranking. The ranking is based upon specific criteria and methodology (see ranking criteria/methodology). No ranking or recognition should be construed as an endorsement by any past or current client of the investment professional or the investment professional’s firm. ANY QUESTIONS: JNBA’s Chief Compliance Officer remains available to address any questions regarding rankings and/or recognitions, including the criteria used for any reflected ranking. JNBA® is a registered trademark of JNBA Financial Advisors, LLC.

Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from JNBA Financial Advisors, LLC.

Please see important disclosures information at jnba.com/disclosure

RECENT INSIGHTS