Client Access  |  Careers & Advisory Teams
Mpls St. Paul Mag
April 11, 2022

Elise Huston Shares Insights in Mpls. St. Paul Magazine on How JNBA Partners with Millennial Clients

Cärin Viertel, Director of Client Services

The new issue of Mpls. St. Paul Magazine features a story on how millennials are embracing vastly different financial priorities and habits than previous generations, and the editors invited JNBA to be part of the conversation.

The magazine spoke with JNBA Advisory Services Manager Elise Huston, CFP®, on the topic as part of its “The Millennial Money Diaries” story in its April 2022 issue.

Huston shared that JNBA is tailoring how — and with what frequency — we communicate with our younger clients. “Some prefer more frequent virtual meetings or one-off calls to address very specific issues rather than a formal touch-base meeting,” she says. We’ve made it a priority to have the right technology in place to make it as easy as possible for them to access information or their advisory team.

We’ve found millennials in particular really value our multi-generational team that is designed to grow with our clients. Our structure and approach is not only centered around how we work with our clients, but also on providing options that are important to them, including taking environmental, social, and governance (ESG) factors into consideration.

Many of our millennial-aged clients tend to be very value-focused in every aspect of their lives and share thoughts around sustainable living, being greener, and acting more intentional in general. “If [millennials] are living their values in every other aspect of their life, why wouldn’t they look at it for their investing, as well?” Elise asks.

The bottom line, no matter which generation you’re from, is building a strong relationship with your wealth management team and planning for the future is valuable, she says. “Our approach to financial life planning has always been, at the forefront, understanding you as an individual. What’s unique about you? What are your goals? What are your values and what do you want to achieve with the money you have worked so hard to save?”

For more, check out the April 2022 issue of Mpls. St. Paul Magazine.

Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from JNBA Financial Advisors, LLC.

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