We're not only your fiduciary financial advisor. We're your advocate.
For more than 45 years, JNBA Financial Advisors has championed a client-first philosophy. As an independent fee-only fiduciary advisor, we pride ourselves on delivering customized financial life planning and investment strategies that are designed to maximize your resources. Learn More »
Who We Are
Advice Driven by Advocacy®
As your advocate, we focus on helping you achieve your goals above all else. We take time to understand your pain points, passions, principles, and pursuits. We use this knowledge to develop custom, actionable, and efficient strategies to drive progress toward your goals. The result? Ongoing communication, collaboration with other professionals, and a custom, focused plan to help you arrive at your personal financial destination – wherever that may be.
WHO WE SERVE
An Advocate Throughout All Stages of Life
INSIGHTS
Sharing our perspective on topics that matter.

Video Discussion: Inside the JNBA Investment Committee
Did you know that JNBA’s investment decisions are made through a collaborative investment committee rather than by a single person? It’s part of our team

The Importance of POA & Authority to Contact
Have you thought about what would happen if you were unable to make important financial decisions or could not be reached? Do you know who

Book Club Reflection: 1929 by Andrew Ross Sorkin
About once a quarter, our advisory team chooses a book that helps us zoom out, to revisit the foundational moments that shaped our past and