We're not only your fiduciary financial advisor. We're your advocate.
For more than 45 years, JNBA Financial Advisors has championed a client-first philosophy. As an independent fee-only fiduciary advisor, we pride ourselves on delivering customized financial life planning and investment strategies that are designed to maximize your resources. Learn More »
Who We Are
Advice Driven by Advocacy®
As your advocate, we focus on helping you achieve your goals above all else. We take time to understand your pain points, passions, principles, and pursuits. We use this knowledge to develop custom, actionable, and efficient strategies to drive progress toward your goals. The result? Ongoing communication, collaboration with other professionals, and a custom, focused plan to help you arrive at your personal financial destination – wherever that may be.
WHO WE SERVE
An Advocate Throughout All Stages of Life
Career Building
Balancing Abundance
Financial Independence
Family & Business Transitions
Women in Transition
INSIGHTS
Sharing our perspective on topics that matter.

What is a Power of Attorney?
When it comes to estate planning, many people focus on wills and trusts. However, there’s another legal document that plays a crucial role in a

Earnings Season
January has kicked off 2026 with a full sampling of the same themes from 2025: geopolitical concerns, tariff threats, AI developments, and international equity strength,

What is an RSU? Restricted Stock Guide for Executives
Many companies are turning to innovative ways to attract and retain top talent as competition for skilled workers intensifies. Beyond enticing employees with competitive salaries