We're not only your fiduciary financial advisor. We're your advocate.
For more than 45 years, JNBA Financial Advisors has championed a client-first philosophy. As an independent fee-only fiduciary advisor, we pride ourselves on delivering customized financial life planning and investment strategies that are designed to maximize your resources. Learn More »
Who We Are
Advice Driven by Advocacy®
As your advocate, we focus on helping you achieve your goals above all else. We take time to understand your pain points, passions, principles, and pursuits. We use this knowledge to develop custom, actionable, and efficient strategies to drive progress toward your goals. The result? Ongoing communication, collaboration with other professionals, and a custom, focused plan to help you arrive at your personal financial destination – wherever that may be.
WHO WE SERVE
An Advocate Throughout All Stages of Life
Career Building
Balancing Abundance
Financial Independence
Family & Business Transitions
Women in Transition
INSIGHTS
Sharing our perspective on topics that matter.

12 Questions to Ask a Financial Advisor Before Switching
If you’ve decided it may be time to switch your financial advisor, it’s worth pausing before making the move. Taking a moment to reassess the

17 years on Barron’s list of Top 1,500 Financial Advisors? That’s not luck.
At JNBA Financial Advisors, we don’t do what we do for awards. But it is always an honor when the work we deeply care about

Book Club: How to Know a Person by David Brooks
At JNBA, financial planning has always been about more than numbers. It’s about people; their goals, fears, memories, and the meaning they attach to money.