Investment Management Services

A Higher Standard of Investing.

Whether you’re building wealth or preparing for retirement, our investment management services are designed to bring clarity and confidence to your financial life. We help clients invest with purpose through disciplined portfolio management and ongoing oversight.

Why Work with JNBA for Investment Management

Choosing who manages your investments is one of the most important financial decisions you’ll make. At JNBA, you work with an independent, fee-only fiduciary team whose first responsibility is to you and your goals. We don’t sell products or earn commissions, so our advice is focused on what we believe is in your best interest. Clients choose JNBA because:

We’re an independent, fee-only fiduciary firm
We build portfolios around each client’s goals and financial plan
We provide ongoing reviews and proactive communication

How We Support Your Investment Strategy

Our investment management services are designed to bring structure and clarity to your financial life. We focus on building portfolios that align with your current goals while remaining flexible as your life and the markets change. Rather than reacting to short-term market headlines, we emphasize disciplined, long-term decision-making that helps clients stay focused and confident through market changes.

What Our Investment Services Include

Evaluating your comfort with risk and ability to take risk within your portfolio.
Customizing asset allocation and investment selection based on goals and time horizon.
Reviewing investment costs, tax efficiency, and income potential.
Evaluating and providing recommendations for employer-sponsored retirement plans.
Reviewing annuity allocations when appropriate.
Assisting with employer stock options and concentrated equity positions.
Incorporating ESG considerations when aligned with client preferences.

JNBA’s Approach to Investment Management

Strategic Portfolio Optimization

We design portfolios with a focus on balancing growth potential and risk. Each portfolio is custom-built around your goals, time horizon, and risk considerations. We do this by diversifying across equities, fixed income, and cash. Our goal is to create a durable portfolio structure that is positioned to navigate a wide range of market environments.

Ongoing Portfolio Management

Once your portfolio is in place, we actively manage it with attention to cost efficiency, tax considerations, and global diversification. We integrate tax awareness into portfolio decisions, including how assets are positioned across accounts and how adjustments are made over time. This helps support after-tax outcomes and alignment with your broader financial plan.

Active Oversight and Portfolio Rebalancing

Every JNBA-managed portfolio is reviewed on a 10-business-day cycle to help ensure it is aligned with the intended strategy. As markets change, portfolios are monitored and rebalanced as needed to manage risk, maintain diversification, and address portfolio drift. This disciplined oversight supports consistency and accountability over time.

Investment Management FAQs

What do investment managers do?

Investment managers, like JNBA and its Investment Committee, design and oversee personalized portfolios aligned with your goals, risk tolerance, and financial plan. They monitor market conditions, rebalance assets when necessary, and provide ongoing guidance to help keep investments aligned with long-term objectives.

Do I need an investment advisor?

An investment advisor can be helpful if you want expert insight, accountability, and coordination across your financial life. Advisors can add value through personalized planning, disciplined decision-making, and helping you stay focused on long-term goals, especially during market volatility.

How does JNBA handle investment fees?

JNBA is a fee-only, fiduciary firm. That means there are no commissions and no product sales, just transparent, asset-based fees aligned with your success. Our independence helps ensure advice is objective and cost-conscious. JNBA provides performance reporting net of fees.

What is ESG Investing?

ESG investing is the identification and incorporation of Environmental, Social, and (Corporate) Governance factors to allow an investor to align their values with their investments in hopes of making a positive impact in the world. At JNBA Financial Advisors, we have ESG investment solutions to help you align your portfolio with your stated values.

How can I start working with JNBA?

To start working with our team, simply schedule a no-obligation conversation by filling out a Contact Us form online or giving us a call. We’ll start by asking you questions to learn about your goals, then we’ll build a tailored financial life plan, implement your investment strategy, and provide ongoing advocacy every step of the way.