WHY CHOOSE US

A redefining client experience.
An irreplaceable partner.

At JNBA, we strive to inspire confidence and contribute to your financial well-being by providing the best care to every client through highly personalized and integrated wealth management expertise and advocacy.

JNBA is an independent fee-only wealth management firm that works exclusively for you, not a securities group. For over 40 years, we’ve operated from a simple, fundamental belief: If you want to be a personal trusted advisor, you can’t take money from the people who sell investment products. You have to be 100% focused on your clients’ values, interests, and long-term goals.

That’s why we don’t make commissions or apply hidden fees. That’s why we are committed to an advice driven by advocacy^® approach to deliver a higher standard of service. That’s why our JNBA Advisory Team is dedicated to being our clients’ irreplaceable partners. And that’s why we’ve earned a 96%+ client retention rate since tracking began in 2001.

Four Decades of Conflict-Free Advice

In 2019, JNBA Financial Advisors celebrated its 40th year of serving clients, a tribute to our longevity, fierce commitment to independence, and our client-centered approach pioneered by our founder, Judith Brown. She envisioned a different business model where advisors were able to sit on the same side of the table as clients without being influenced by commissions and other conflicts of interest.