Our Story

Four Decades of Fiercely Independent Advice

JNBA Financial Advisors celebrates its 40th anniversary this year, a tribute to the longevity of the Minnesota-based firm’s fiercely independent, client-centered approach pioneered by Judith Brown. She envisioned a different business model where advisors were able to sit on the same side of the table as clients without being influenced by commissions and other conflicts of interest.

Today, JNBA is led by Judith’s son Richard, JNBA’s CEO, and his wife Kim, JNBA’s president, who have successfully built upon those core values by revolutionizing the advisory team approach, committing time and resources to the next generation of advisors, and onboarding new tools and technologies to help set the stage for the next 40 years.

Richard and Kim have guided JNBA to become one of the country’s premier wealth management firms with assets under management growing from $90 million to nearly $1 billion. Our independent philosophy allows our firm to customize investment strategies to individual client goals, which are implemented by an experienced team and disciplined process, including a review of each portfolio every 10 business days.

Richard and Kim have built and are growing a multi-generational team that serves families at every level, from parents to children to grandchildren. JNBA’s dedication to being an advocate for our clients, employees, and community has fueled the firm’s continued growth, including opening an office in Duluth, MN, and the expansion of our family office services. We’ve pioneered a new, contemporary family office model, one that provides fiduciary oversight and services — from strategy to implementation — for busy, high-net-worth families who are looking to simplify their financial lives, whether they’re C-level executives, business owners, high-profile professional athletes, or other types of families with significant wealth. But what’s most important to us is that since we began tracking in 2001, JNBA has maintained a client retention rate of more than 97 percent. We never take for granted the trust our clients place in us.

The momentum continues: Last year, Richard’s son joined the firm, bringing the third generation into the family business. Barron’s recently ranked Richard and JNBA among the top two financial advisors in Minnesota for the third consecutive year, appearing on the list as the state’s top Registered Investment Advisor (RIA). And Finance & Commerce inducted Kim into the 2018 Women in Finance Hall of Fame.

To learn more about how advice driven by advocacy could help you, begin a conversation with our team by contacting us today.

 

Please see important disclosure information at https://jnba.com/disclosure/

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