A Key Factor in Providing Financial Advice

Financial advisors deliver financial advice – it’s a simple concept at the core of our industry. But what factors and motivations are driving that advice? Typically, the answer varies from financial advisor to financial advisor. I’ve been thinking about that question quite a bit lately, and for JNBA, the answer is clear: advocacy. Our financial advice is driven by advocacy.

Advocacy has always been at the core of JNBA’s philosophy. When my mother-in-law, Judith Brown, founded the firm 40 years ago, her independent approach was groundbreaking. She looked at traditional financial advisory firms and thought, “How can you truly trust an advisor who is taking commissions from securities firms, or anyone for that matter?” She decided in order to be a trusted partner to her clients – an advocate – she must work solely in her clients’ best interests. A lot about the financial services industry has changed in the past four decades, but here at JNBA, we still firmly believe that people deserve an advocate — not just for their money, but for their goals and biggest decisions. Someone who is independent. Someone you know is sitting on the same side of the table as you, even when you’re not in the same room.

I’m proud to share that JNBA is being recognized for this advocacy-first philosophy, which is stronger than ever. Earlier this year, JNBA and our Chairman and CEO Richard Brown were ranked by Barron’s as Minnesota’s top financial advisor for 2018. For the ninth consecutive year, he and JNBA were named to Barron’s list of the 1,200 top advisors in the country. And for the fourth year, JNBA was named to the Financial Times 300 list of registered investment advisors. While we appreciate these industry accolades, what’s most important is that we bring our advocacy approach to life each and every day. I hope you’ll be one of the first to check out our new video to meet many of the advisors and staff who make JNBA the leading firm that it is today.

We believe that the role of a financial advisor should be one of an irreplaceable partner who’s involved in a client’s whole life, not just helping them manage their portfolio. Certainly a sound investment strategy is key, but it can only take a client so far. When an advisor really becomes a trusted partner and truly starts to understand a client’s hopes and dreams, goals and objectives, challenges and opportunities – that’s when you can really work together and create a plan to make a difference and not only meet, but exceed those objectives. You need to plan ahead. After life events like death, retirement or disability, it’s often too late to lay the groundwork for future financial security by drafting estate documents or taking out insurance.

We also believe investors deserve the best level of service and the highest level of thinking when it comes to investment management and comprehensive financial planning — all put together by a team that cares deeply about you. In addition to working with individual clients, we also put our advocacy-first approach into action with our specialized Family Office Advisory Team. The team works with high-net-worth, high-profile families, including business people and professional athletes to ensure every aspect of a client’s financial well-being – from wealth management to philanthropy to household administration to reputation management – is understood and managed effectively.

To our clients and community, I’d like to say thank you for allowing JNBA Financial Advisors to be your advocates for 40 years, and we’re looking forward to what the next four decades will bring!

*As seen in the 2/22/10, 2/21/11, 2/20/12, 2/18/13, 2/24/14, 2/23/15, 3/7/16, 3/6/17, & 3/12/18 issues of Barron‘s magazine. Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if JNBA Financial Advisors, Inc. is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of JNBA Financial Advisors, Inc. by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized advisor. Rankings are generally limited to participating advisors. JNBA’s Chief Compliance Officer remains available to address any questions regarding rankings and/or recognitions, including providing the criteria used for any referenced ranking. Please see www. JNBA.com/disclosure for more information.

Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions.  Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from JNBA Financial Advisors, Inc.

Please see important disclosures information at www.jnba.com/disclosure